Guidepoint Systems is a leading supplier of vehicle telematics solutions to automotive original equipment manufacturers (OEMs), dealerships, commercial fleet managers, rental car companies and individual vehicle owners. In addition to its innovative hardware and software as a service (SaaS) solutions, Guidepoint operates fully staffed 24/7/365 call centers in the U.S. and Mexico to provide services directly with vehicle owners, dealerships and fleet managers. To learn more about how automotive OEMs and vehicle dealerships can use Guidepoint, contact the company by calling (877) 477-3463.
As the leading provider of GPS connectivity products and Software-as-a-Service (SaaS) solutions, we are committed to delivering the best telematics technology and customer service in the industry. Guidepoint Systems is a service-first company where our customers and business partners deserve our best work and our utmost respect and appreciation. Therefore, we strive each day to develop products and provide services that exceed their expectations and deliver value in their business and personal lives.
President and Chief Executive Officer
Samuel Spencer is President and Chief Executive Officer at Guidepoint Systems.
Mr. Spencer has years of experience in operations, investment banking, corporate finance, cost engineering, procurement optimization, and management consulting. Previously, Mr. Spencer served as Vice President of Finance, Operations and Process at the Michigan Minority Supplier Development Council where he oversaw multiple operational areas while advising middle market companies on mergers and acquisitions. Mr. Spencer also held roles at Morgan Stanley’s Investment Banking Division, UBS Investment Bank, Dana Holding Corporation and A.T. Kearney. Mr. Spencer is currently on the executive team at The Chemico Group.
Mr. Spencer earned a Bachelor of Science degree in Chemical Engineering from Northwestern University (Evanston, IL), and received his Six Sigma Green Belt certification. He later received his MBA from the University of Chicago’s Booth School of Business, specializing in Finance and Accounting.
The acquisition of Guidepoint Systems is yet another significant strategic business achievement, allowing him to control operations and growth strategies for a pioneer innovation firm in the mobile telematics and Software-as-a-Service industry. Mr. Spencer brings direct experience as he supported telematics coverage during his tenure at Morgan Stanley as well as his engagement with Guidepoint Systems, dating back to 2016.
CPA, Interim CFO
Cindy Merrill Vandenberg serves as the interim Chief Financial Officer (CFO) for Guidepoint Systems, a position she has held since late 2020.
She is a certified public accountant who brings more than three decades of financial and accounting experience to her new role. She has worked in a variety of industries across the United States, at both for profit and not-for-profit organizations. During her career, she has worked her way up through every position in accounting, from staff accountant, assistant controller, controller, assistant CFO, to CFO.
Cindy is an active member of Zonta Club of Columbus, Ohio. Cindy also provides support to local service projects in Columbus, working to combat human trafficking and violence against women.
Of her work at Guidepoint, Cindy she says, “I am continually amazed by the intelligent and dedicated people at the company. I enjoy being part of the leadership team, helping Guidepoint meet the needs of our customers.”
GM of U.S. Operations and Vice President of Technology
Rob Jones brings three decades of experience directing Tier 1 automotive-supplier programs for global OEMs including Ford, Fiat Chrysler Automobiles, Toyota, Nissan, and Tesla.
During his career, Rob has guided engineering teams and product-line management on a wide variety of high-volume automotive electronics systems, including safety, air-bag controls, child-detection sensors, body control modules, remote keyless entry systems and commercial SPC software. Jones joins Guidepoint from Farmington Hills, Mich.-based ZF, where he was responsible for Japanese OEM safety applications. Previously, Rob spent 18 years at engineering and technology supplier Robert Bosch LLC, where he directed programs supplying passive safety electronics and sensor electronics. He also served in senior engineering and operations management roles at Detroit-area automotive suppliers including ZF-TRW, Kelsey Hayes Company and Code-Alarm Inc.
Rob says, “Guidepoint is an innovator in the telematics industry and is in a unique position to serve OEMs, dealerships and drivers with vehicle-centric technology and solutions that go far beyond concierge services and tracking.”
He adds, “we solve our customer’s daily problems managing their fleets, from a single vehicle to thousands of vehicles, and in doing so we provide them peace of mind knowing that their vehicles and drivers are safe and secure.”
VP of Guidepoint Agent Network
Going the extra mile – for Ira Levin, it’s all in a day’s work. He sets out each day to exceed customer expectations.
Ira is an industry executive with more than 30 years of experience in the highly competitive automotive finance and insurance industry. He’s worked with third-party administrators, independent agencies, and agents facilitating GPS programs across the U.S. who are focused on profitability. He’s also previously headed up the U.S. sales force for an OEM service contract division.
He brings extensive expertise in B2B and B2C sales, strategic product development, and firsthand knowledge about the needs of the OEM and dealer markets. He has a keen sense of how Guidepoint Systems’ products and telematics can help them deliver high quality customer service and revenue-building strategies, for both the short and long term.
Ira joined Guidepoint in 2017, and his industry recognitions include being one of just 10 people recognized for the integration of Chrysler Financial with Mercedes Benz Financial, leading to the establishment of Diamler Chrysler Financial Services.
West VP of Sales
You could say that Bryan Reynolds knows the Guidepoint Systems product and service line “from the outside in.”
Before joining Guidepoint in 2015, Bryan worked in automotive dealerships for 30 years. He was recognized by Chrysler as being one of the Top 20 Service Managers in the nation and was a Master Certified Service and Parts Manager for 15 years. He also worked in sales and as a finance manager before bringing his experience and talents to Guidepoint. Now he uses his knowledge to help Guidepoint better understand dealership and customer needs and how the company’s telematics can impact their bottom line.
Bryan says, “customer service has always been paramount to me. I’m proud to know that the Guidepoint team is committed to providing our customers with exceptional and honest service.”
East VP of Sales
Understanding automotive accessories and their value to dealers and drivers is second nature to Scott.
He has more than four decades of experience in the automotive aftermarket, and more than five years in the OEM channel. He uses that experience to effectively communicate with customers and suppliers and help form successful relationships between those two groups.
Throughout his career, Scott has proven to be an extraordinary performer. He was instrumental in the 1990s in introducing the residual phenomenon for adding accessories to lease vehicles while actually lowering the price. He has also been recognized as a top distributor in his field multiple times. When he is not working, he enjoys giving back to his community. He has served as a volunteer driver for Meals on Wheels for 25 years.
Scott says, “one of the great satisfactions in my role with Guidepoint is when I work with a dealership to initiate a new program and then help them develop it into a successful part of their business model.”
Erin Price is THAT person at Guidepoint Systems – and every organization depends on a person like her.
She joined Guidepoint in 2008 and now serves as Operations Manager. In that role she oversees every aspect of consumer product development. Erin’s commitment to customers is relentless. While she is focused on supporting OEM programs, she also handles planning and production schedules, supply chain management, and the integration of hardware and software for Guidepoint’s customers. Erin takes on the responsibility of participating in the production process as much as possible to help solve issues faster, providing a superior experience to customers.
In 2019, Erin’s dedication to the company and its customers was honored when she received the rare recognition of being Guidepoint’s Employee of the Decade from 2010-2019.
She proudly says, “Daily operations is my specialty.”
Manager and Product Owner
At Guidepoint Systems, Craig’s name is synonymous with customer service and satisfaction. He joined the company in 2012 and has more than 20 years of diversified GPS technologies experience. His work in this field started in the late 1990s, during his time in the U.S. military.
Craig has held many different positions at Guidepoint, from technical Service Manger to Vice President of Member Service (call center). He’s also been involved with technology innovation at the company, assisting with the launch of the 3G and 4G products. From support, service, training and renewals, Craig drives the strategy and execution of programs that benefit our customers and partners. In doing so, he brings safety and security to Guidepoint’s customers.
Craig says, “I get tremendous professional satisfaction from helping customers better understand the GPS technology and teaching them how to use it to solve a problem or concern.”
Vice President, Global Strategy, Automotive & IoT
Monirul is an Electronics technology strategist & executive with significant background in automotive electronics systems engineering and integration. Notable products that he has been involved with include highly advanced Connectivity Modules, (CAT M1 – CAT 16) LTE Telematics Control Units, ADAS Modules w/ Camera, Lidar & Radar Sensor Fusion, GPS Navigation Systems, Reconfigurable Clusters, Cloud Enabled Back End Service Delivery Platforms, V2X, L1-L4 Autonomous Vehicles. He led engineering teams in evaluation / preparation of new electrical features and technologies for introduction into motor vehicles. This includes competitive benchmarking, technical evaluations, and supplier technology assessment – all across a wide variety of electrical products. He has product development experience from up-front visioning of products and services through their launch, including electronics manufacturing experience in a high-volume environment in all critical geographic locations in the world.
Monirul has profound knowledge on the state of current technology / pricing as well as future trends/ take rates in Infotainment / Telematics/ ADAS & Autonomous Vehicle Electronics and Semiconductors. He led MEGA COST saving projects in OEM world that generated several hundred million of dollars in life time cost saving.
Monirul is also passionate and a world class expert in the design, development & manufacturing of highly advanced & scalable LTE Wireless Modules (CAT M1/ 1, CAT 4/6; CAT 16) as well as their certification in US, EU and Asia markets and to develop scalable performance simple IoT grade device or high-performance automotive grade Telematics Control Unit with these modules as the heart of the device. His vision is accelerate and drive the 5G wireless technology adoption in vehicles.